August 2021 Issue: 4 Powerful Tech Tools for Digital Marketing-4 Powerful Tech Tools for Digital Marketing by Brian Thompson

4 Powerful Tech Tools for Digital Marketing by Brian Thompson

Pdf Summary

The pandemic has prompted financial advisors to enhance their digital marketing strategies by utilizing various tech tools. One popular tool is Grammarly, an online writing assistant that helps improve writing quality and polish communication. It offers suggestions beyond just grammar, such as plagiarism alerts. Advisors can also define their target audience and writing style to effectively reach them. Another powerful tool is YouTube, which enables advisors to create video content and reach a wider audience. By crosslinking videos with blogs, advisors can cater to different preferences in receiving information. YouTube for Business Platform and the Creator Academy provide resources for building a business on the platform. Livestreaming is another effective strategy, and Restream allows advisors to broadcast live videos to multiple social networks simultaneously. It offers features like scheduling, chat functions, and analytics for measuring success. Canva is a popular online design and publishing tool that helps advisors create visually appealing presentations, social media posts, and marketing materials. Its customizable templates allow advisors to integrate their brand elements. Canva can be used for social media posts, email campaigns, newsletters, and overlays for Zoom meetings. It offers both free and Pro versions. However, it is important to remember that these tools are only effective if used thoughtfully and in line with the target audience and niche. Advisors should choose the tools that are most likely to reach their ideal clients.

Keywords

pandemic

financial advisors

digital marketing strategies

Grammarly

target audience

YouTube

livestreaming

Restream

Canva

brand elements