December 2021 Issue: LinkedIn in 2022: Create, Converse, Relate-LinkedIn in 2022: Create, Converse, Relate

LinkedIn in 2022: Create, Converse, Relate

Pdf Summary

LinkedIn has made some changes in 2021 to signal how it believes the platform should be used by its members. One major change is the introduction of Creator Mode, which helps individuals establish themselves as influencers and thought leaders. However, it's important to note that if you're not creating original content, you should not turn on Creator Mode as it can have negative consequences. LinkedIn also offers additional content creation tools for creators, such as Newsletters and LinkedIn Live.<br /><br />LinkedIn is also focused on promoting conversations instead of consumable content. The platform has increased the character limit for posts and favors posts that tell a story, share an opinion or experience, and spark engagement through comments. Images and videos may not increase visibility and can even hurt it, according to research by LinkedIn users.<br /><br />LinkedIn has also enhanced its private conversation capabilities by allowing users to send audio and video messages. Additionally, the platform has introduced native video meetings in its messaging feature, eliminating the need for third-party software like Zoom or Teams.<br /><br />In terms of building relationships, LinkedIn aims to foster quality connections rather than anonymous connections. The platform has implemented limits on the number of invitations that can be sent in a given week to combat spam messages. LinkedIn is also cracking down on fake engagement and automation, penalizing posts that share external links and canceling accounts that use automation and fake engagement.<br /><br />Overall, LinkedIn wants its members to focus on creating conversations, building relationships, and adding value to others' lives. By being diligent and authentic, financial advisors can leverage LinkedIn to cultivate relationships and acquire new clients more efficiently than ever before.

Keywords

LinkedIn changes

Creator Mode

Content creation tools

Conversations

Character limit for posts

Audio and video messages

Native video meetings

Quality connections

Limits on invitations

Fake engagement crackdown