Getting to Page One on Google: Winning SEO for Financial Advisors-PowerPoint presentation

PowerPoint presentation

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Rich Brooks' presentation on "Improving SEO to Drive Traffic" emphasizes effective strategies for financial advisors to optimize their online presence. The primary focuses include optimizing for local and organic search, leveraging paid search (e.g., Google Ads), and aiming to achieve higher search rankings to generate more business.<br /><br />Key points highlighted in the presentation include:<br /><br />1. **Paid Search:**<br />   - Importance of keyword research, precise targeting, effective bidding strategies, and using negative keywords to refine search effectiveness.<br />   - Significance of well-designed landing pages and local service ads, like Google Screened.<br /><br />2. **Local Search:**<br />   - Utilizing Google Business Profiles for increased visibility, control over online presence, and opportunities to engage with customer reviews.<br />   - Tips include referencing location details, embedding maps, and gaining local links to enhance local SEO.<br /><br />3. **Organic SEO:**<br />   - On-page, off-page, and technical SEO optimizations are essential.<br />   - Conducting thorough keyword research focusing on products, services, informational queries, and long-tail searches.<br />   - Competitive analysis and creating optimized content, with emphasis on strategic keyword placement in titles, headers, and through semantically-related terms.<br /><br />4. **Content Creation:**<br />   - Developing focused pages, using "power words," and linking blog content to service pages for SEO synergy.<br />   - Producing blogs/articles to establish credibility and gain more ranking opportunities.<br /><br />5. **Inbound Links:**<br />   - Writing for other publications, participating in podcasts, listing in directories, sponsoring local events, and collaborating on local guides.<br /><br />6. **Technical SEO:**<br />   - Measures such as ensuring site security (https), improving page speed, fixing broken links, and enhancing user experience are crucial.<br /><br />7. **Analytics Tools:**<br />   - Utilizing tools like Google Search Console, GA4, and Ahrefs to monitor and improve SEO efforts.<br /><br />Brooks concludes that the goal is not to attract a global audience but rather to target the right audience effectively, providing several free resources for further assistance.<br /><br />For more details and assistance, Rich Brooks can be contacted through his agency Flyte New Media at takeflyte.com.

Keywords

SEO strategies

financial advisors

local search

organic SEO

paid search

Google Business Profiles

content creation

inbound links

technical SEO

analytics tools