How to Create Compelling Content Using Generative AI and Other Digital Tools-Course recording

Video Transcription

Video Summary

Marie Swift led a session on using generative AI and technology to create engaging content for target audiences. She invited attendees to share their experiences with AI tools, which led to discussions on various platforms like Descript, Canva, and ChatGPT. Swift highlighted the importance of blending human creativity with AI-generated content to maintain authenticity and effectiveness. Attendees shared insights on tools for video editing and content creation, emphasizing consistency in efforts. They explored diverse technologies, such as ReWord for writing assistance and Fireflies for AI-generated transcripts. Concerns about using AI revolved around intellectual property and ensuring distinctiveness. Swift and others advised on cross-linking content online to enhance credibility and search engine optimization. Real-life examples demonstrated the effective use of AI in branding and website development. The session concluded with practical tips on leveraging AI for content while retaining a personalized brand voice, supported by a blend of technology and human insight.

Keywords

Generative AI

Content Creation

Marie Swift

AI Tools

Human Creativity

Video Editing

Intellectual Property

Search Engine Optimization

Personalized Brand Voice