How to Write a Business-Building Book in 90 Days-Course recording

Video Transcription

Video Summary

Steve Gordon, founder of Million Dollar Author, presents a comprehensive strategy for financial advisors and professionals on how to write, publish, and promote a best-selling business book to attract clients within 90 days. He emphasizes that writing a book is a timeless and powerful marketing tool that builds credibility, authority, and status in your market. According to Steve, the book should be transformational—not a textbook—focused on solving clients’ problems and guiding them from their current situation (A) to a better future (B) through a unique mechanism or process.<br /><br />He outlines a three-step "Million Dollar Author Framework": <br />1. Transformation, not textbook – creating a concise book that highlights client problems, offers a unique path, and paints a compelling future.<br />2. The inverted viral launch – a four-part process including speedy monetization, early promotion, targeting a "Dream 100" network of clients and referral partners, and a bestseller launch on Amazon.<br />3. AI omnipresence advantage – leveraging AI and social media to increase content distribution consistently across platforms where prospects exist to build trust and authority.<br /><br />Steve shares success stories where books generated significant new business rapidly. He stresses starting early in your career and pursuing self-publishing to maintain control and maximize benefits. The key takeaway: a well-crafted, strategically launched book not only attracts clients but becomes the foundation for sustained business growth and influence.

Keywords

Million Dollar Author

financial advisors

best-selling business book

book marketing strategy

client attraction

transformation book

inverted viral launch

AI content distribution

self-publishing