March 2021 Issue: 5 Marketing Micro-Experiments-5 Marketing Micro-Experiments by Miguel Gomez

5 Marketing Micro-Experiments by Miguel Gomez

Pdf Summary

The article discusses the challenges faced by marketers in 2020 due to the COVID-19 pandemic and the uncertainty surrounding marketing planning in 2021. It suggests five micro-experiments that firms can carry out to maintain contact with clients while adhering to changing rules and regulations.<br /><br />The first experiment is starting a podcast, which can be done easily and inexpensively. The podcast should address the issues clients are interested in and can be inspired by questions asked during meetings.<br /><br />The second experiment is organizing a small outdoor event, such as a hike or run, to foster human connection and socializing with clients.<br /><br />The third experiment involves creating an online charity fundraiser to support organizations that help those in need. This can be done by reaching out to local charities for advice and building on their existing efforts.<br /><br />The fourth experiment is offering financial literacy classes to clients' children, using available class materials and programs to teach them about money and finances.<br /><br />The fifth experiment suggests organizing a watch party using platforms like Amazon Prime Video or Netflix, where clients can watch the same movie from their homes and interact with each other.<br /><br />The article concludes by emphasizing the importance of reaching out to clients and reinforcing the advisor's commitment to their well-being.

Keywords

marketers

COVID-19

pandemic

marketing planning

micro-experiments

podcast

outdoor event

charity fundraiser

financial literacy classes

watch party