March 2021 Issue: SEO Fundamentals for Advisors-SEO Fundamentals for Advisors by Brien Shanahan

SEO Fundamentals for Advisors by Brien Shanahan

Pdf Summary

SEO, or search engine optimization, is the process of improving your website's visibility and ranking in search engine results. It involves creating a site that is relevant, authoritative, and user-friendly. To achieve good SEO, you need to focus on three key areas: relevancy, authority, and user happiness.<br /><br />Relevancy means creating high-quality, comprehensive content that addresses the specific needs and questions of your target audience. This includes creating separate pages for different niches or service areas and optimizing them with relevant keywords.<br /><br />Authority is determined by the trust and credibility your website holds in the eyes of search engines. This can be achieved by obtaining backlinks from other reputable sites, getting quoted in the media, and writing guest posts on authoritative websites.<br /><br />User happiness refers to the overall user experience on your site. It includes factors such as page load speed, mobile-friendliness, engaging content, and clear calls to action. Optimizing these factors will help ensure that users find your site useful and relevant to their needs.<br /><br />To improve your SEO, start by assessing the relevancy, authority, and user happiness of your website. Make sure your content is comprehensive and tailored to your target audience, build backlinks from authoritative sources, and ensure a positive user experience. Regularly monitor and analyze your site's performance using tools like Google Analytics to make informed adjustments and improvements.<br /><br />While SEO can seem complex, by focusing on these fundamental principles, you can improve your website's ranking and visibility online, ultimately driving more traffic and potential clients to your business.

Keywords

SEO

search engine optimization

website visibility

search engine results

relevant content

authoritative website

user-friendly site

high-quality content

backlinks

user experience