March 2022 Issue: 5 Reasons to try a new kind of Marketing by Miguel Gomez-5 Reasons to try a new kind of Marketing by Miguel

5 Reasons to try a new kind of Marketing by Miguel

Pdf Summary

Financial advisors are increasingly turning to various marketing vehicles, such as podcasts and social media, to promote themselves and their firms. While some advisors have found success on these platforms, others have become discouraged after not achieving the desired results. However, there are five compelling reasons why advisors should try new marketing strategies.<br /><br />Firstly, utilizing a podcast, newsletter, video blog, or active participation on social media can help advisors reach their clients more frequently, increasing the number of "client touches" and fostering a stronger connection.<br /><br />Secondly, these new marketing platforms allow advisors to position themselves as experts in their field. By sharing their knowledge and discussing topics that resonate with potential clients, advisors can create a powerful connection and increase the likelihood of attracting new clients.<br /><br />Thirdly, if advisors are ready to pursue a niche market, utilizing the appropriate marketing vehicle can help them reach their target audience more effectively. By understanding their niche's preferred channels, advisors can enhance their visibility and improve search engine optimization.<br /><br />Fourthly, if current marketing efforts are not yielding the desired results, it may be time to reevaluate the approach. This requires the humility to recognize what isn't working and the courage to try something new. Advisors can experiment with Google Ads, podcasts, or increased social media activity, focusing on one approach at a time and analyzing the results.<br /><br />Lastly, advisors may be interested in making the next generation of advisors in their firm more visible. By showcasing junior advisors' capabilities and giving them a platform to connect with potential clients, advisors can display confidence in their successors and expand their client base.<br /><br />While it's crucial to try new marketing approaches, it's equally important to develop a plan and set clear goals. Advisors should consider why they want to market, what they hope to achieve, their target audience, budget, and the level of involvement they are willing to commit to these efforts. With careful planning and thoughtful execution, advisors can make the most of new marketing strategies and avoid wasting time and resources.

Keywords

financial advisors

marketing vehicles

podcasts

social media

client touches

connection

experts

target audience

reevaluate

clear goals