March 2022 Issue: Build your Practice with Local TV by Kimberly Foss-Build your practice with Local TV by Kimberly Foss

Build your practice with Local TV by Kimberly Foss

Pdf Summary

In this article, the author discusses the benefits of leveraging local media, specifically local TV, to build a financial services practice. The author acknowledges the challenges of traditional prospecting methods, such as cold calling, and suggests that being sought out by prospective clients is a more desirable scenario. The author emphasizes the credibility and stature that comes with being featured on a media outlet and highlights the value of local TV stations in particular.<br /><br />The article provides tips for getting on local TV, including understanding the style and expectations of different financial programs, being prepared to deliver concise and confident messages, and pitching story ideas to producers or PR representatives. The author also encourages perseverance and emphasizes the importance of building relationships with media professionals.<br /><br />Once a financial advisor appears on local TV, the author advises leveraging that success by obtaining a copy of the interview and linking it to the advisor's website, adding the station's logo and national affiliation to their online presence, and using the media connection to build confidence with clients and prospects.<br /><br />The author concludes by emphasizing the value of being the local expert and the potential for increased influence and referrals to an advisor's practice. The article is written by Kimberly Foss, president of Empyrion Wealth Management, who is a regular contributor to various media outlets.