March 2022 Issue: Define your needs for your Freelance Writer by Susan Weiner-Define your needs for your Freelance Writer by Susan Weiner

Define your needs for your Freelance Writer by Susan Weiner

Pdf Summary

When hiring a freelance writer, it's important to establish key parameters to ensure successful projects. Start by explaining the purpose of the piece you're assigning, whether it's to educate clients, attract prospects, request specific actions, or target a specific audience. Provide detailed information about your target audience, including any client personas or avatars you have developed. The more specific you are, the easier it will be for the writer to tailor the language and examples to your audience.<br /><br />Next, identify a problem that your readers can relate to and that speaks to their pain points. This will help create a more engaging and relevant piece. Consider filling in the blanks of the sentence "I'm struggling with ______, and you can help me by ______." This will help frame the problem and solution for the writer.<br /><br />Let the freelancer know what resources you can provide, such as outlines, rough drafts, or sources for interviews or research. Clarify the format and length of the piece, whether it's a white paper, blog post, or email. If you have published similar pieces in the past, share them with the writer for reference.<br /><br />Establish a time frame for the project and be clear about your review process and expectations. How many revisions are included in the writer's price quote? Make sure to act as an internal coordinator and reconciler of diverse opinions on your document.<br /><br />Finally, share your firm's writing style guide with the writer to ensure consistency and avoid problems during the review process.<br /><br />Taking the time to establish these parameters upfront will result in a smoother experience with your freelance writer and ultimately lead to better results.

Keywords

freelance writer

hiring

key parameters

successful projects

target audience

problem

engaging

resources

format

review process