Master Class #2: Push Strategies, Session #3: The Feedback-Master Class #2: Push Strategies, Session #3: The Feedback

Video Transcription

Video Summary

The video content revolves around a masterclass on email marketing and social media as push strategies. Participants share their ideas and receive feedback on their email campaigns. The video also discusses targeting ads on Facebook, budgeting, measuring success, creating landing pages, and using email marketing platforms like MailChimp. It emphasizes the importance of targeting specific demographics and interests, using lookalike audiences, and uploading customer lists. Budgeting advice suggests starting with $30 to $35 per day for a two-week ad run. Success measurement metrics include cost per lead, number of leads, follow-up rate, engagement rate, open rates, and click-through rates. Following up is stressed for both lead and email conversion. Integrating a CRM platform with the email marketing system is recommended. The importance of avoiding spam filters by adding DNS records is mentioned. Lastly, MailChimp is highlighted, focusing on customizable templates, mobile-friendly designs, and embedded forms. The video provides valuable insights and tips for leveraging social media, utilizing email marketing, and optimizing advertising campaigns.

Keywords

email marketing

social media

push strategies

targeting ads

budgeting

measuring success

landing pages

MailChimp

specific demographics

CRM platform

spam filters