Master Class #3: Custom Content, Session #1: The What-Recording - Master Class #3: Custom Content, Session #1: The What

Video Transcription

Video Summary

The video is a recording of a masterclass session on custom content in marketing. The session is part of the Marketing Playbook Trilogy, hosted by Johnny Swift and Marie Swift from Impact Communications. The session features guest contributors Jodi Jacobson, Natasha Knox, and Rita Chang. <br /><br />The session focuses on the importance of custom content in marketing and how it attracts the right audience. Custom content is described as unique and personal content that reflects the voice and expertise of the creator. The speakers emphasize the need to be authentic and show the character and culture of the business through photos and personal stories. <br /><br />The session provides tips on creating custom content, such as answering client questions, staying up to date with current events, and identifying themes or topics that resonate with the target audience. The speakers also discuss the benefits of sharing content on third-party platforms and the potential impact on search engine optimization. <br /><br />The session concludes by highlighting the upcoming masterclass sessions and reminding attendees about the NAPFA Fall Conference. The speakers encourage attendees to continue creating and sharing valuable content to build trust and credibility with their audience.

Keywords

custom content

marketing

masterclass session

Marketing Playbook Trilogy

audience attraction

authenticity in marketing

business culture

client questions

target audience

search engine optimization