November 2021 Issue: Developing Lifelong Client Relationships-Developing Lifelong Client Relationships by Susan M. Green

Developing Lifelong Client Relationships by Susan M. Green

Pdf Summary

Susan M. Green, a senior financial advisor and director of financial planning standards at Wescott Financial Advisory Group, LLC in Philadelphia, shifted her career from estate planning to fee-only financial planning about eight years ago. She wanted to establish closer bonds with her clients and help them in a more multifaceted way. Wescott, founded in 1987, offers comprehensive financial and investment management, estate planning, insurance planning, family office services, tax planning recommendations, and other services to its core clients. Most of its clients are nearing retirement or have accumulated enough wealth to be able to retire. Many are executives and business owners, while some are families managing generational wealth. Wescott's planners use mutual funds, ETFs, separately managed accounts, and individual bond portfolios when investing their clients' assets. The company also offers portfolios focusing on ESG and impact investing. Green, a NAPFA member since 2013, is actively involved in the organization and has held volunteer positions. She enjoys the camaraderie and networking opportunities that come from being involved with NAPFA. Green also emphasizes the importance of maintaining a strong company culture and is pleased that Wescott has a 50-50 gender balance and women in leadership roles. The company actively recruits talent and is innovative in finding new ways, such as internships and partnerships with colleges, to cultivate the next generation of financial planners.

Keywords

Susan M. Green

fee-only financial planning

comprehensive financial management

retirement planning

mutual funds

ESG investing

NAPFA member

company culture

gender balance

financial planner internships