October 2021 Issue: Three Promises that will fix your Marketing-Three Promises that will fix your Marketing by Stephen Wershing

Three Promises that will fix your Marketing by Stephen Wershing

Pdf Summary

In order to attract more clients and referrals, financial advisors should focus on communicating three promises in their marketing efforts. The first promise is to make the client's challenge their top priority. Rather than simply stating that the client is important, advisors should address the specific problem or obstacle that the client is facing. This demonstrates an understanding of the client's unique situation and builds trust.<br /><br />The second promise is to provide a plan to help the client overcome their challenge. Advisors should communicate that they have a strategy in place to address the client's needs and have successfully helped others in similar situations. This instills confidence and reassurance in the client.<br /><br />The third promise is to create the client's future together. Advisors should involve clients in the decision-making process and tailor their services to meet the client's individual needs and preferences. This co-creation approach aligns with clients' expectations for personalized experiences.<br /><br />By incorporating these three promises into their marketing messages, advisors can effectively communicate their value and attract more clients. It is important for advisors to understand and address the specific challenges and needs of their target audience in order to stand out in a crowded market.

Keywords

financial advisors

attract more clients

referrals

client's challenge

building trust

providing a plan

instilling confidence

creating client's future

tailoring services

standing out