September 2021 Issue: 8 Essential Components of your Content Marketing-8 Essential Components of your Content Marketing by Suzanne Siracuse

8 Essential Components of your Content Marketing by Suzanne Siracuse

Pdf Summary

Creating an effective content marketing program for financial advisors requires careful consideration of several key components. These include defining the target audience, creating a list of themes or topics that appeal to the audience, utilizing multiple content formats, determining how to distribute the content, deciding on distribution frequency, measuring the strategy's success, analyzing and benchmarking results, assigning responsibility, and outsourcing skills that are not core to the business.<br /><br />Defining the target audience is crucial in making informed decisions about content creation. Tailoring an editorial calendar to each target audience can help ensure the content is relevant and engaging. It is also important to consider creating content in various formats and repurposing it to save time and effort. Aggregating content into a monthly newsletter can be an effective way to nurture current clients and engage with prospects.<br /><br />In terms of distribution, email marketing and social media are common approaches for reaching current clients and prospects. Webinars and partnering with referral sources can also help attract prospects. Determining the frequency of content distribution depends on the time available for prospecting and the type of content being shared.<br /><br />Measuring the success of the strategy is essential and can be based on factors such as new leads, prospect-to-client conversion, and referrals from current clients. Analyzing and benchmarking results using tools like marketing automation platforms and Google Analytics can provide insights into what is working and what is not.<br /><br />Assigning responsibility is crucial for consistent and effective marketing. Whether it is done internally or outsourced to specialists, everyone involved needs to understand their role and how it contributes to the overall plan.<br /><br />By incorporating these essential components into a content strategy, financial advisors can effectively engage with both current and future clients, leading to positive returns in the long term.

Keywords

content marketing program

financial advisors

target audience

themes or topics

content formats

content distribution

distribution frequency

strategy's success

analyzing results

outsourcing skills