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2023 Playbook Series #2, Session #3: Capstone on Building Trust and Earning Credibility in a Digital World
Course Information
Content Level:  Intermediate
NAPFA Subject Area: K-Marketing & Practice Management
Course Description
As a capstone to this series, participate in this interactive session to share your thoughts on using ideal client personas, avatars, hyper-relevant messaging, and other niche marketing tactics.

Jonny Swift

Jonny Swift specializes in social media consulting, digital media production, and online presence as Director of Social/Digital Strategy at Impact Communications. He has presented his social and digital media marketing tactics and best practices at the Barron's Top Women Advisors Summit, ACP National Conferences, Bob Veres’ Insider’s Forum, the T3 Technology Tools for Today Advisor Conference.

Marie Swift

Marie Swift is President and CEO of Impact Communications, a full-service marketing communications firm that works solely within the financial services industry. Prior to establishing Impact Communications in 1993, she served as Director of Corporate Communications for a group independent financial advisors in California. Marie is in demand as a speaker at conferences for financial services professionals and is a prolific writer.

Availability: On-Demand
Expires on 12/31/2024
Cost: Member: $0.00
Non-Member: $39.00
Credit Offered:
1 NAPFA CE Credit
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