false
Skip Navigation Links
Home
My Courses
My Education History
Calendar
Self-Report CE
My CE Summary Report
Getting Started
FAQs
NAPFA.org
Menu
Home
My Courses
My Education History
Calendar
Self-Report CE
My CE Summary Report
Getting Started
FAQs
NAPFA.org
Hamburger Menu
Catalog
Calendar
Getting Started
Catalog
Advertising on Social Media to Boost Your Brand (2 ...
Advertising on Social Media to Boost Your Brand (2020 Playbook #9)
Course Information
Content Level: Intermediate
NAPFA Subject Area: K-Marketing and Practice Management
Course Description
Having a strong social media presence is more important than ever, and many advisors are jumping on the social media bandwagon with strong social media marketing efforts. However, some advisors are having a difficult time growing their audience and getting engagement on their social media posts, even though they’re producing and posting the right kind of content on a regular basis. This is where social media advertising comes in, where even a small budget can go a long way. Advertising on social media and boosting your posts is a cost-effective way to reach a larger targeted audience, get more engagement on your posts and activity, and gain more followers and prospects. Guest presenter Jonny Swift of will join Playbook 2020 host Marie Swift to share how to effectively create social media advertisements and boost posts in order to reach a larger audience and increase your social media following and engagement.
Learning Objectives
Understand how to create cost-effective ads and boost social media posts on Facebook, LinkedIn, and Twitter
Be able to create ideal target audiences for your social media ads, including creating Lookalike audiences on Facebook
Know how to determine what kind of content is ideal for advertising and boosting on social media
Speaker
Johnny Swift
Digital marketing expert,
Jonny Swift
, is VP and Director of Social/Digital Strategy at Impact Communications, a marketing communications firm that has for the past 28 years worked exclusively with independent advisors and allied institutions. Jonny has presented at FPA, NAPFA and ACP conferences as well as the Barron’s Top Women Advisors Summit. Learn more at
www.ImpactCommunications.org.
Summary
Availability:
On-Demand
Expires on Dec 31, 2024
Cost:
Member: $0.00
Non-Member: $39.00
Credit Offered:
1 NAPFA CE Credit
×
Advertising on Social Media to Boost Your Brand (2020 Playbook #9) Course List
Create Account
Recommended
Learning Activity Title
Learning Activity Title
Learning Activity Title
Conversations That Matter: Educating Clients about Non-Binding Letters of Wishes
1 NAPFA CE
$0.00 - $39.00
Learning Activity Title
Learning Activity Title
Learning Activity Title
Master Class #1: Pull Strategy, Session #3: The Feedback
1.5 NAPFA CE
$0.00 - $39.00
Learning Activity Title
Learning Activity Title
Learning Activity Title
The Importance of Gender & Racial/Ethnic Diversity in Your Firm
Multiple Credits
$0.00 - $39.00
Learning Activity Title
Learning Activity Title
Learning Activity Title
Master Class #2: Push Strategies, Session #1: The What
1 NAPFA CE
$0.00 - $39.00
Learning Activity Title
Learning Activity Title
Learning Activity Title
How Implicit Bias Impacts Conflict, and What You Can Do About It
Multiple Credits
$0.00 - $39.00
Learning Activity Title
Learning Activity Title
Learning Activity Title
Women and Long-Term Care
Multiple Credits
$0.00 - $39.00
Learning Activity Title
Learning Activity Title
Learning Activity Title
Master Class #2: Push Strategies, Session #2: The How
Multiple Credits
$0.00 - $39.00
Learning Activity Title
Learning Activity Title
Learning Activity Title
Sunrise/Sunset: Estate Planning in Advance of the 2025 Sunset of the Tax Cuts and Jobs Act (TCJA)
Multiple Credits
$0.00 - $19.00
Learning Activity Title
Learning Activity Title
Learning Activity Title
_2024-2025 Self-Report: CLASSROOM/WEB
30 NAPFA CE
FREE
Learning Activity Title
Learning Activity Title
Learning Activity Title
Helping Your Clients Get More Free Money for College
Multiple Credits
$0.00 - $39.00
Login
User Login
Continue with Google
OR
Email
Required
Password
Required
Logging In…
Create Account
Forgot Password
×
Please select your language
1
English