How to Write a Business-Building Book in 90 Days
Free to members; sponsored by Million Dollar Author
Course Information
Earn: 1 NAPFA CE
Content Level: Intermediate
NAPFA Subject Area: K-Marketing and Practice Management

Sponsored by:
Course Description

For financial advisors, trust and credibility are the foundation of growth. A book can be the single most powerful asset you create to establish authority, educate prospects, and generate referrals. Yet many advisors either never finish the book they dream of—or publish one that fails to drive measurable results.

In this workshop, bestselling author and publishing expert Steve Gordon will share a proven 90-day framework for designing, writing, and launching a book that attracts high-value clients, elevates your reputation, and positions you as the go-to authority in your market.

Through case studies of advisors and other professionals who have successfully leveraged their books, participants will gain practical tools to avoid common mistakes and transform a book project into a business-building machine.

This Partner Solutions webinar is sponsored by Million Dollar Author.

Learning Objectives
  1. Explain how a well-structured book builds trust and accelerates client acquisition for advisors.
  2. Apply a step-by-step framework to outline a book that aligns with their practice’s unique value proposition.
  3. Identify a contrarian launch strategy that produces early ROI—even before the book is officially released.
  4. Leverage their book as the foundation for a “be-everywhere” presence that builds credibility across multiple channels.
  5. Evaluate how a book can increase referrals, strengthen client relationships, and contribute to long-term business growth.
Speaker

Steve Gordon
Founder of Million Dollar Author

Steve Gordon is the author of five books, including his latest, The Million Dollar Book: The Ultimate Blueprint for Writing a 7-Figure Business Book, and the Amazon Business #1 bestseller, Unstoppable Referrals: 10x Referrals, Half the Effort.

Steve has helped hundreds of ambitious entrepreneurs write their first, second, or even fifteenth book, with breakthrough strategies that let expert businesspeople take their best ideas and package them into a bestselling volume. This includes Wall Street Journal bestselling author Mike Koenigs, New York Times bestselling author Roxanne Emmerich, and less famous but equally successful everyday entrepreneurs like John Curry, Devin Sizemore, and Roger Sitkins, and over 200 more just like them.

Summary
Availability:
Registration Required
Access expires on Nov 15, 2025
Location:
Online Meeting
Date / Time:
Nov 13, 2025 3:00 PM - 4:00 PM ET
Cost:
Member: $0.00
Non-Member: $19.00
Credit Offered:
1 NAPFA CE Credit