This Master Class includes three sessions:
Wednesday, Aug. 24, 2022, 4 pm ET
The WHAT: Why authenticity and content marketing works to engage people and position the advisor as a subject matter expert / trusted professional, examples of how other advisors are using custom content.
Wednesday, Sept. 28, 2022, 4 pm ET
The HOW: How to create audio, video, blogs, news releases and other engaging ungated content to attract attention and feed email and social media campaigns.
Wednesday, Nov. 2, 2022, 4 pm ET
Live FEEDBACK: Create a video, podcast, blog or news release and share it with the coaches/participants for feedback.