2023 Playbook Series #2, Session #1: Magnetic Marketing: Niching in with Ideal Client Personas and Hyper-Relevant Messaging-On Demand-Handouts-2023 Playbook Series #2, Session #1: Magnetic Marketing - Niching in with Ideal Client Personas and Hyper-Relevant Messaging

Handouts-2023 Playbook Series #2, Session #1: Magnetic Marketing - Niching in with Ideal Client Personas and Hyper-Relevant Messaging

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Pdf Summary

The document is a schedule for upcoming webinars and resources from NAPFA (National Association of Personal Financial Advisors) related to building trust and credibility in a digital world. The first session is titled "Niching In with Ideal Client Personas and Hyper-Relevant Messaging" and features panelists from Impact Communications, Stratus Wealth, and HCR Wealth. They will discuss how they serve their niche clients and provide examples of client communications and hyper-relevant messaging. The document also mentions future webinars on conversational selling skills and the art of influence. It provides links to additional resources, including articles and websites related to niching and serving specific client demographics.

Keywords

webinars

resources

NAPFA

trust

credibility

Ideal Client Personas

Hyper-Relevant Messaging

niche clients

conversational selling skills

art of influence