2023 Playbook Series #2, Session #3: Capstone on Building Trust and Earning Credibility in a Digital World-Slide handout - Playbook #2, Session #3

Slide handout - Playbook #2, Session #3 - Capstone

Pdf Summary

The document is a summary of sessions and conversations that took place on July 27, 2023, focused on niche marketing strategies. The sessions included discussions on magnetic marketing, doubling down on serving specific niches, and building trust and credibility in a digital world. The conversation leaders were Jonny Swift and Marie Swift from Impact Communications.<br /><br />Participants were encouraged to describe their niches, explain why they have doubled down on serving them, and share success stories or challenges. They were also advised to ask for advice from the group and share any relevant documents, websites, or social media.<br /><br />The document also mentioned upcoming sessions on conversational selling skills and the art of influence, which will take place in the fall of 2023.<br /><br />In addition, examples of additional resources and websites were provided, including articles written by Jonny Swift, and websites of various wealth management and advisory firms.<br /><br />Overall, the document highlights the importance of niche marketing and building trust and credibility in a digital world, and provides opportunities for participants to learn from each other and share their experiences.

Keywords

niche marketing

magnetic marketing

serving specific niches

building trust

credibility in a digital world

Jonny Swift

Marie Swift

Impact Communications

success stories

challenges