Advertising on Social Media to Boost Your Brand (2020 Playbook #9)-Advertising on Social Media to Boost Your Brand (2020 Playbook #9)

Advertising on Social Media to Boost Your Brand (2020 Playbook #9)

Video Transcription

Video Summary

The video covered best practices for advertising on social media platforms, specifically Facebook, LinkedIn, and Twitter. It emphasized the importance of having a strong social media presence and using social media advertising to reach a larger targeted audience, gain more engagement, and generate more leads. The video explained how to set up and optimize Facebook ads, including creating custom audiences and lookalike audiences, selecting the right ad format, and setting budget and scheduling. It also discussed LinkedIn advertising, including creating sponsored content and leveraging lookalike audiences. The video provided insights into the cost per click and the benefits of advertising on social media platforms. It also addressed concerns about privacy and ethical considerations regarding gathering and using customer data. The presenter encouraged viewers to experiment, measure results, and make adjustments to optimize their advertising campaigns. Overall, the video aimed to help viewers effectively advertise on social media platforms to reach their target audience and achieve their marketing goals.

Keywords

social media advertising

Facebook ads

LinkedIn advertising

Twitter advertising

custom audiences

lookalike audiences

ad format

budget and scheduling

cost per click

privacy and ethical considerations