Getting to Page One on Google: Winning SEO for Financial Advisors-Session recording

Video Transcription

Video Summary

Rich Brooks, president of Fly New Media, is a prominent authority in digital marketing with over 26 years of experience. He founded "Agents of Change," a podcast and annual conference dedicated to enhancing digital marketing strategies, particularly search engine optimization (SEO). In his presentation, Brooks emphasizes the importance of SEO to drive traffic and generate leads through search engines. He explains the customer journey in digital marketing: awareness, consideration, and decision, focusing on how prospects find and choose services. Brooks offers insights on optimizing for local and organic search, establishing a stronger online presence, and ranking higher for specific keywords. He stresses the need for strategic use of paid search, such as Google Ads, to gain visibility and attract qualified leads, noting the significant impact of factors like proximity and relevance in search results. By leveraging tools such as Google's Keyword Planner and Ahrefs, businesses can improve their ranking and visibility in local and niche markets. Additionally, Brooks highlights the role of Google Business Profiles in managing online presence and encourages engagement with local directories and reviews. Overall, Brooks emphasizes a balanced approach to integrating SEO, local search tactics, and paid search strategies to enhance digital marketing effectiveness.

Keywords

digital marketing

SEO

Rich Brooks

Agents of Change

local search

Google Ads

online presence

Google Business Profiles

keyword optimization

customer journey