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How to Create Compelling Content Using Generative ...
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The document "How to Create Compelling Content Using Generative AI and Other Digital Tools" by Marie Swift focuses on leveraging digital tools and generative AI to enhance client communication and content creation strategies. It highlights the importance of building strong relationships with clients and providing authentic, engaging content tailored to appeal to both current and next-gen clients.<br /><br />Key learning objectives include strategies for client communication, content creation, and relationship building, with an emphasis on digital tools that support client retention. These tools include generative AI, social media platforms, fintech solutions, and feedback mechanisms.<br /><br />The document suggests ways to create authentic content that showcases a firm’s culture and character, providing transparency and trust to clients. It cautions users on the prudent use of AI, emphasizing the importance of insightful prompts for effective content generation.<br /><br />Participation and sharing are encouraged, with examples such as Marie Swift’s projects and other use cases like Alteri Wealth, Crux Wealth, and NAPFA Nation. Through these examples, the presentation demonstrates the utility of various AI tools like ChatGPT, Canva, Adobe Creative Suite, and podcast platforms which when combined, create engaging and informative client experiences.<br /><br />Marie Swift shares insights into using digital tools and AI for tasks ranging from logo design to website development, as exemplified by the Alteri branding project. There’s a strong focus on the collaborative interplay between human creativity and AI, particularly in content ideation, design, and enhancement.<br /><br />Resources are provided for further exploration of AI in wealth tech, supporting materials like AI maps, articles, and books offering further learning opportunities on the subject. The narrative encourages professionals to explore AI to overcome challenges like writer’s block and to consistently produce quality, compelling content.
Keywords
Generative AI
Digital tools
Client communication
Content creation
Relationship building
Authentic content
AI tools
Human creativity
Content ideation
Wealth tech
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