Master Class #2: Push Strategies, Session #1: The What-Handout_Master Class #2: Push Strategies, Session #1: The What

Handout_Master Class #2: Push Strategies, Session #1: The What

Pdf Summary

This document is a summary of a webinar titled "Using Email Marketing and Social Media as Push Strategies". The webinar is part of a trilogy called "NAPFA's 2022 Marketing Playbook Trilogy". The presenters for this particular session are Marie Swift, Jonny Swift, and Alex Cavalieri. The session provides insights on how to effectively use social media and email marketing to push out relevant content and engage with your audience. <br /><br />The webinar covers several key points including the importance of being active on social media to build your network, grow your audience, and display your expertise. It also discusses the types of content that resonate with your audience and trigger emotions to capture their attention. The session emphasizes the value of creating custom content and provides ideas on how to generate content that addresses your audience's needs and interests. <br /><br />The webinar also touches on the benefits of social media automation platforms, which allow you to schedule and automate your social media posts. It highlights the importance of advertising on social media to reach a larger targeted audience and gain more engagement. Best practices for advertising on social media are also provided, such as using clear language, visually appealing images, and specific landing page links. <br /><br />The session concludes by discussing the use of lead magnets and automated email sequences to fill the top of your marketing funnel and nurture leads. The benefits of embracing automated sequences include efficiency, time savings, and building trust with your target audience. <br /><br />The webinar provides additional resources, such as Impact Communications' Best Practices Blog, and announces upcoming sessions in the trilogy and other events from NAPFA, including their Spring Conference and the Mindset Mastery Podcast.

Keywords

Email Marketing

Social Media

Push Strategies

NAPFA's 2022 Marketing Playbook Trilogy

Social Media Engagement

Custom Content

Social Media Automation

Advertising on Social Media

Lead Magnets

Automated Email Sequences