Master Class #2: Push Strategies, Session #1: The What-Master Class #2: Push Strategies, Session #1: The What

Video Transcription

Video Summary

In this video, Marie Swift introduces the second trilogy of the Marketing Playbook series, which focuses on social media and email marketing. She highlights the goal of the series, which is to help participants move from theory to practice and engage in constructive criticism and feedback. Marie introduces Johnny Swift and special guest coach Alex Cavalieri from The Seven Group. She then provides an overview of the topics covered in the previous session, which focused on lead magnets and custom content. In the current session, the focus is on using social media as a push strategy. The importance of being active on social media is emphasized, along with the benefits of building networks, amplifying voice, and providing value to the audience. Marie and Johnny discuss the types of content that are effective on social media, including media and press activity, blog posts, photos and videos, special reports and white papers, and personal content. They discuss the importance of being hyper-relevant to the target audience and providing content that resonates with them. They also mention the use of automation tools and advertising on social media. Marie emphasizes the importance of posting regularly, using relevant and engaging content, and promoting others more than oneself. The session concludes with a discussion on Lead Magnets and the use of automated sequences to nurture leads over time. The next session will focus on email marketing.

Keywords

Marie Swift

Marketing Playbook

social media

email marketing

lead magnets

custom content

push strategy

target audience

automation tools