Master Class #2: Push Strategies, Session #2: The How-Master Class #2: Push Strategies, Session #2: The How

Video Transcription

Video Summary

In this video, Alex Cavallari and Johnny Swift discuss various strategies for effective social media and email marketing. They emphasize the importance of push strategies, which involve pushing out targeted messages to the right people at the right time. They discuss upcoming sessions in the masterclass and introduce guest coaches who will be joining for future sessions. They also provide an overview of the marketing trilogy playbook and highlight the importance of email marketing as a highly effective tool for driving conversions. They discuss the evolution of email marketing over the years and the different types of emails that advisors should focus on, including newsletters, automated nurtures, inbound inquiry flows, and outreach templates. They provide best practices for creating newsletters, such as ensuring the content is actionable, setting the right cadence, and keeping subject lines short. They also explain the importance of segmentation in email marketing and provide recommendations for segmenting lists. Finally, they recommend email service providers such as MailChimp, HubSpot, and Constant Contact, and offer tips for improving email deliverability and engagement.

Keywords

social media marketing

email marketing

push strategies

targeted messages

newsletters

automated nurtures

segmentation

email service providers

MailChimp

engagement