Master Class #3: Custom Content, Session #2: The How-Master Class #3: Custom Content, Session #2: The How

Video Transcription

Video Summary

Summary: In this video, Marie Swift and her guest experts discuss the importance of creating custom content to build thought leadership, attract ideal clients, and support marketing efforts. They cover different types of content, including articles, news releases, videos, podcasts, and more. They emphasize the value of providing access to valuable content without constraints or gating, in order to build trust and draw people in. The experts also provide tips on generating content ideas and share examples of how they have effectively used custom content in their own practices. They stress the importance of staying focused on your target audience and their interests, and encourage the use of various formats to reach and engage with your audience. They also provide recommendations on tools and resources for creating and hosting content, such as Zencastr for recording podcasts, Vimeo and YouTube for hosting videos, and Libsyn for hosting podcasts. Overall, the video highlights the power of custom content in building credibility, demonstrating expertise, and attracting the right audience. <br /><br />Credits: The video is hosted by Marie Swift from Impact Communications and features guest experts Jodi Jacobson from the Human Skills Institute, Natasha Knox from Althea Financial Wellness, and Rita Chang from Blue Ocean Global Wealth.

Keywords

custom content

thought leadership

ideal clients

articles

videos

podcasts

trust building

target audience

content creation