Master Class #3: Custom Content, Session #2: The How-Slide handout - Master Class 3, Session 2 -Custom Content

Slide handout - Master Class 3, Session 2 -Custom Content

Pdf Summary

This document is a continuation of the Masterclass on Custom Content. It provides information about upcoming webinars and NAPFA programs. It introduces various speakers and their expertise in communications and marketing for independent financial advisors. The document emphasizes the importance of custom content in inbound marketing and attracting the right audience. It discusses the value of unique content, as well as the use of canned and curated content. The document explains the four key elements of content marketing: character, values, expertise, and SEO. It also highlights the benefits of custom content, such as demonstrating knowledge and expertise, attracting the right audience, and adding value to the industry. The document provides tips on how to create custom content, including determining the format, topic, and audience. It suggests different types of content, such as blog posts, articles, news releases, videos, and podcasts. It also provides a resource and equipment list for producing videos and podcasts. The document concludes by reiterating the importance of showing personality and character, providing valuable content, and building authority and thought leadership through custom content. It includes reminders about upcoming sessions, the NAPFA Fall Conference, and other resources.

Keywords

Masterclass on Custom Content

upcoming webinars

NAPFA programs

communications

independent financial advisors

custom content

content marketing

SEO

audience

valuable content