Next Level Strategy...and Beyond-Slides - Next Level Strategy...and Beyond

Slides - Next Level Strategy...and Beyond

Pdf Summary

The document discusses the next level strategy and beyond for businesses. The author highlights five fundamental themes for success: distinctive brand, intentional growth, supreme staff, hierarchy and division, and management not equivalent to ownership. <br /><br />The first theme, identity and brand, emphasizes the importance of vision, mission, and values in establishing a brand. These elements should be distinct from each other and support the overall brand message. <br /><br />The second theme, intentional growth, recognizes that a business cannot stand still and must have a plan for manageable growth. This includes investing in marketing and sales, generating referrals, specializing in niche areas, implementing incentive compensation, and hiring business development staff.<br /><br />The third theme, staff are supreme, focuses on attracting and retaining talented employees. This involves offering competitive compensation, career opportunities, job descriptions, career paths, performance evaluations, incentives, profit sharing, equity opportunities, and mentoring programs.<br /><br />The fourth theme, hierarchy and division, highlights the importance of governance and decision-making structures within the business. It suggests overcoming property law with contract law, dividing responsibilities into a hierarchy of decision-making, and creating agreed-upon rules and intervals for decision-making at different levels.<br /><br />The fifth theme, succession, addresses management and ownership transitions. It distinguishes between control and value transitions, emphasizing the need for talent, accountability, contractual agreements, and facilitated financing. It also discusses different approaches to ownership transitions, such as engineered transitions and "quasi"-markets with reliable third-party valuations.<br /><br />Overall, the document encourages businesses to be intentional about their growth and to build a strong foundation for success.

Keywords

next level strategy

distinctive brand

intentional growth

supreme staff

hierarchy and division

management not equivalent to ownership

identity and brand

intentional growth plan

staff are supreme

succession