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Playbook #2, Session #1: Magnetic Marketing - Niching in with Ideal Client Personas and Hyper-Relevant Messaging
Course Information
Content Level: Foundational
NAPFA Subject Area: K - Marketing and Practice Management
Course Description

In this initial webinar of three sessions focused on building trust and earning credibility in a digital world, learn how to narrow your focus and become a magnetic force so the right people find you and say yes without pressure or stress.

This session will be chock full of tips on:

  • Honing in on and attract the clients you really want to serve
  • Utilizing public relations and building a strong online presence to play a part in generating visibility and trust
  • Using "avatars" and "ideal client personas" coupled with hyper-relevant case studies and other valuable content to become a magnetic marketing force
  • Incorporating images and words to pull the right people to your firm and services

Homework Assignment for Session #3: Create a series of ICPs (a.k.a., avatars) and corresponding hyper-relevant case studies using the coaching provided. Come to the third session prepared to discuss what you did as a result.

Marie Swift, Jonny Swift, and a panel of experts
Availability: Registration Required
Expires on 12/31/2024
Location: Online Meeting
Date / Time: Jun 01, 2023 3:00 PM - 4:00 PM EST
Cost: Member: $0.00
Non-Member: $39.00
Credit Offered:
1 NAPFA CE Credit
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