In the opening session, dive into the foundational elements of what your website can accomplish beyond just being an online presence. Your site should be a dynamic, round-the-clock marketing machine — but how do you make that happen? We’ll cover essential factors like search engine optimization (SEO) to increase visibility, lead generation techniques that convert visitors into clients and ways to capture emails and other vital data. Our panel of experts will help you identify the key functions your website should be performing and how to align them with your firm’s business goals.

Whether you’re looking to attract new clients, build brand recognition, or enhance your service offerings, this session will set the stage for making your website work harder for you.