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Master Class #3: Custom Content, Session #2: The How
Course Information
Content Level: Intermediate
NAPFA Subject Area: K-Marketing & Practice Management
Course Description
Using Custom Content as an Inbound Marketing "Pull Strategy"

The HOW: How to create audio, video, blogs, news releases and other engaging ungated content to attract attention and feed email and social media campaigns.

Coaches: Marie Swift, President and CEO of Impact Communications; Jonny Swift, Director of Social/Digital Strategy at Impact Communications; Rita Cheng, CFP, CEO of Blue Ocean Global Wealth; Jody Jacobson, PhD, Founder of the Human Skills Institute; and Natasha Knox, CFP®, Principal Advisor at Alaphia Financial Wellness.
Marie Swift