Building on what you learned in the first session on niche marketing, we will continue our discussion centered on how advisors who double down on serving a specific niche can move farther faster due to this intensified commitment.

This session will drill into:

• Strategies for working with a specific target market
• Why you select a specific niche 
• Maximizing your efforts
• Establishing trust and earning credibility when you can't meet a client in person

Homework Assignment: Consider what the panelists said and come to session #3 prepared to share your additional insights with the group.