Content Level: Foundational
NAPFA Subject Area: K-Marketing and Practice Management

Using Gated Lead Magnets as a "Pull Strategy"

The WHAT: What is a lead magnet, how does it help with lead generation, examples of how other advisors are using lead magnets.
Coaches: Marie Swift, President and CEO of Impact Communications, Jonny Swift, Director of Social/Digital Strategy at Impact Communications, and Claire Akin, President and CEO of Indigo Marketing Agency

Marie Swift