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Master Class #3: Using Custom Content as an Inbound Marketing "Pull Strategy"
This Master Class includes three sessions:

Wednesday, Aug. 24, 2022, 4 pm ET

The WHAT: Why authenticity and content marketing works to engage people and position the advisor as a subject matter expert / trusted professional, examples of how other advisors are using custom content.

Wednesday, Sept. 28, 2022, 4 pm ET

The HOW: How to create audio, video, blogs, news releases and other engaging ungated content to attract attention and feed email and social media campaigns.

Wednesday, Nov. 2, 2022, 4 pm ET

Live FEEDBACK: Create a video, podcast, blog or news release and share it with the coaches/participants for feedback.

Summary
Availability: Hybrid
Location: Online Meeting
Date / Time: Aug 24, 2022 4:00 PM - 5:00 PM EST
Other Date / Time: Sep 28, 2022 4:00 PM - 5:00 PM EST
Nov 02, 2022 4:00 PM - 5:15 PM EST
Cost: Member: $0.00
Non-Member: $100.00
Credit Offered:
3.5 NAPFA CE Credits
Contains: 3 Courses
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