Save:
10% by purchasing all four IAR webinars
25% with the purchase of 8 IAR CE programs:

• Webinars and spring conference recordings
• Webinars and fall conference recordings
• Spring and fall conference recordings

40% when you buy all 12 IAR CE programs, which expire 6/30/2026

Attend and earn:

• 1.5 NAPFA CEs and CFP^® CEs
• 1.5 IAR CEs (pending) if you provide your individual CRD# in the pre-course survey (IAR CEs are not yet listed in the box at right but ARE available).
• 1.5 NASBA CPEs with completion of the associated quiz (field of study: Regulatory Ethics). Make note of the five codes that will be posted throughout the webinar in the Chat, then return to this course after two hours to complete the NASBA quiz.

Content Level: Intermediate
NAPFA Subject Area: K - Marketing and Practice Management

NASAA does not endorse any particular provider of CE courses. The content of the course and any views expressed are our own and do not necessarily reflect the views of NASAA or any of its member jurisdictions.

This program is a deeper dive into the SEC’s Investment Adviser Marketing Rule (Rule 206(4)-1). It will provide an understanding the complexity of the regulation and the need for a robust compliance infrastructure to maintain consistency in marketing across platforms. The presenter will review actual SEC enforcement actions and guide learners through case studies to review real-world consequences.

1. Identify the six general prohibitions of Rule 206(4)‑1 and apply them to modern media (web, social, podcasts).
2. Identify the required disclosures for net, gross, hypothetical, extracted, and related performance presentations.
3. Design compliant controls for testimonials, endorsements, and third‑party ratings, including oversight of influencers.
4. Evaluate recent SEC enforcement actions to spot recurring deficiencies in marketing policies and supervision.
5. Implement a “4‑P” governance cycle (policy → process → proof → periodic testing) to sustain marketing‑rule compliance.

Leila Shaver, JD
Founder and managing partner of My RIA Lawyer
Leila Shaver, JD, founder and managing partner of My RIA Lawyer, brings nearly 15 years of experience providing legal and compliance guidance to the financial services industry with a healthy dose of energy, fun and full transparency.

Her boldness with regulators, comfort with working in the gray, and experience as CCO and general counsel to multi-billion-dollar companies has made her the go-to provider in the independent space. Leila is sought after for her expertise, and her willingness to help business owners meet their business goals while complying with state and federal regulation. Leila is changing how firm owners see compliance and legal providers, not as business prevention departments, but as business growth consultants.