Getting to Page One on Google: Winning SEO for Financial Advisors

Course Information

Content Level: Intermediate
NAPFA Subject Area: K - Marketing and Practice Management

Course Description

Google is likely to be the main driver of qualified leads to your website, but only if you're at the top of page one. What does it take to outrank your competition and get in front of your ideal clients when they need you most? In this session you'll discover the tactics that work today for Organic SEO, Local SEO, and even Paid Search!

Learning Objectives

Understand what Google is looking for in a website for a financial advisor
Determine what search terms your ideal clients are using and how to best implement them on your website
Understand how to rank higher in Local Search, which is critical to service providers like Financial Advisors

Speaker

Rich Brooks

Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 26 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.

He founded The Agents of Change, an annual conference and weekly podcast that focuses on digital marketing tactics that drive results.

Rich is the author of "The Lead Machine: The Small Business Guide to Digital Marketing," a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.

Summary


Availability:	On-Demand
	Expires on Dec 31, 2024


Cost:	FREE


Credit Offered:	1 NAPFA CE Credit

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