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Making The Choice to Lead
Course Information
Earn: 1 NAPFA CE
Content Level: Intermediate
NAPFA Subject Area: J-Communications

Sponsored by:
Course Description

This Genesis webinar is sponsored by LLIS, the exclusive sponsor of NAPFA Genesis.

That amazing “proprietary” investment methodology? Clients don’t care. That’s not just the speaker’s
opinion. The research is abundantly clear - individuals and families want more than PDFs
and pie charts. They want connection and leadership.

In this groundbreaking presentation, attendees will learn from a master of language the
fundamental difference between showing up as an advisor and showing up like a leader.
From there, we will dive deep into what modern clients want from their advisors and how
those needs are changing. Next, we will analyze the power of language and share proven
frameworks that can be immediately implemented to create more powerful client meetings.
Finally, using real-time role plays, advisors will leave empowered like never before to win
dream clients and get more people saying “Yes!”

Learning Objectives
  1. Understand the importance of language in creation and differentiation and the difference between advice and leadership, using role plays.
  2. Learn three proven power phrases advisors can use in any client conversation that will instantly differentiate themselves and improve their client action rate.
  3. Learn how to put all of it together to create the most powerful and meaningful client meetings they’ve ever had.
Speaker
Chris Smith
Founder of the PSBLTY Company

As the founder of The PSBLTY Company, Chris Smith serves as a preeminent speaker and trainer for financial advisors who want to lead, differentiate, and grow their AUM. He helps heart-centered, mission-focused advisors who are determined to do what’s right for their clients to break free from commoditization and move toward pre-eminence, teaching them to use language and leadership to master the art of attracting affluent clients and stand out in an industry of “same.”

Summary
Availability:
Registration Required
Location:
Online Meeting
Date / Time:
Aug 20, 2025 3:00 PM - 4:00 PM ET
Cost:
Member: $39.00
Non-Member: $59.00
Credit Offered:
1 NAPFA CE Credit
1 CFP® CE Credit