Content Level: Foundational
NAPFA Subject Area: K-Marketing and Practice Management

One of the more popular forms of content marketing is podcasting and in this webinar you will learn why. Sharing their insights as podcasts hosts are: Mark Pearson, Nepsis, host of the podcast Invest with Clarity and Ken Robinson, Practical Financial Planning, host of the podcast Practical Wisdom from ACP Financial Advisors. The producers of these podcasts -- Matt Halloran of Top Advisor Marketing and Jonny Swift of Impact Communications, will share how they generate good, engaging, professional podcasts, plus how to publish, syndicate and promote the content. Host, Marie Swift will also share her additional insights and advice.

1.  Why content marketing is more important than ever
2. How to design a winning podcast strategy
3. Best ways to create and promote your own podcast

Marie Swift