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2023 Playbook Series #2: Building Trust and Earning Credibility in a Digital World
Playbook Series #2
The second Playbook Series of 2023 is open for registration! This series is free for NAPFA members. Earn 3.5 NAPFA CE hours for completing the full series of three webinars.

NAPFA Playbook Series #2: Building Trust and
Earning Credibility in a Digital World

Session #1: Magnetic Marketing – Niching in with Ideal Client Personas and Hyper-Relevant Messaging
Thursday, June 1 | 3:00 PM ET
In this initial webinar of three sessions focused on building trust and earning credibility in a digital world, learn how to narrow your focus and become a magnetic force so the right people find you and say yes without pressure or stress.

Session #2: Honing In – How Doubling Down on Serving a Specific Niche Can Multiply Results
Thursday, June 29 | 3:00 PM ET
Building on what you learned in the first session on niche marketing, we will continue our discussion centered on how advisors who double down on serving a specific niche can move farther faster due to this intensified commitment

Session #3: Capstone on Improving the Client Experience and Attracting Ideal Clients
Thursday, July 27 | 3:00 PM ET
As a capstone to this series, participate in this interactive session to share your thoughts on using ideal client personas, avatars, hyper-relevant messaging, and other niche marketing tactics.

The NAPFA Playbook Series #3 is currently slated to take place on September 28, October 26, and November 30 of 2023. Registration details and additional information will be available soon.

Availability: Retired
Cost: Member: $0.00
Non-Member: $117.00
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