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Master Class #3: Custom Content, Session #1: The What
Course Information
Content Level: Foundational
NAPFA Subject Area: K-Marketing and Practice Management
Course Description
Using Custom Content as an Inbound Marketing "Pull Strategy"

The WHAT: Why authenticity and content marketing works to engage people and position the advisor as a subject matter expert / trusted professional, examples of how other advisors are using custom content.

Coaches: Marie Swift, President and CEO of Impact Communications; Jonny Swift, Director of Social/Digital Strategy at Impact Communications; Rita Cheng, CFP, CEO of Blue Ocean Global Wealth; Jody Jacobson, PhD, Founder of the Human Skills Institute; and Natasha Knox, CFP®, Principal Advisor at Alaphia Financial Wellness.
Speaker
Marie Swift

Jonny Swift

Rita Cheng, CFP®

Jody Jacobson, PhD, MSBA, MS


Natasha Knox, CFP®, TEP, FBS®   


Summary
Availability:
Retired
Cost:
Member: $0.00
Non-Member: $39.00
Credit Offered:
No Credit Offered
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