Content Level: Intermediate
NAPFA Subject Area: K-Marketing & Practice Management

Using Custom Content as an Inbound Marketing "Pull Strategy"

The IMPLEMENTATION: Create a video, podcast, blog or news release and share it with the coaches/participants for feedback.

Coaches: Marie Swift, President and CEO of Impact Communications; Jonny Swift, Director of Social/Digital Strategy at Impact Communications; Rita Cheng, CFP, CEO of Blue Ocean Global Wealth; Jody Jacobson, PhD, Founder of the Human Skills Institute; and Natasha Knox, CFP®, Principal Advisor at Alaphia Financial Wellness.

Marie Swift