In this initial webinar of three sessions focused on building trust and earning credibility in a digital world, learn how to narrow your focus and become a magnetic force so the right people find you and say yes without pressure or stress.

This session will be chock full of tips on:

• Honing in on and attract the clients you really want to serve
• Utilizing public relations and building a strong online presence to play a part in generating visibility and trust
• Using "avatars" and "ideal client personas" coupled with hyper-relevant case studies and other valuable content to become a magnetic marketing force
• Incorporating images and words to pull the right people to your firm and services

Homework Assignment for Session #3: Create a series of ICPs (a.k.a., avatars) and corresponding hyper-relevant case studies using the coaching provided. Come to the third session prepared to discuss what you did as a result.