April 4, 2022 

In Episode #24 of Mindset Mastery, “Radical Relevance: Building Share of Mind with the Right People the Right Way”, host Marie Swift  speaks with Bill Cates , a Hall of Fame speaker, author and coach who has helped thousands of financial professionals and firms to tap into exponential growth by focusing messaging, maximizing client engagement, and leveraging relationships. The founder of Referral Coach International and the creator of the Bill Cates Relationship Marketing System™, Cates provides a comprehensive and systematic approach to building a culture of sustained growth through communicating more relevant and compelling value, as well as generating referrals and personal introductions.

In a nutshell: Are you frustrated by how hard it is to reach people these days? It’s not just in your head. The ubiquity of technology in today's society is leaving us more exposed than ever, causing what Bill Cates calls “marketing message overload.” Our brains are being bombarded and pulled in too many directions. To protect ourselves, we filter out any irrelevant messages. This makes it nearly impossible for well-meaning fiduciary advisors and other business professionals to break through and form a meaningful connection. In this podcast, Cates explains the neuroscience behind his formula for creating a culture of client-centered introductions, how to crate a critically compelling message, and what makes for an effective website.

Bill Cates
Bill Cates, a Hall of Fame speaker, author and coach who has helped thousands of financial professionals and firms to tap into exponential growth by focusing messaging, maximizing client engagement, and leveraging relationships, says the ubiquity of technology in today's society is leaving us more exposed than ever, causing what Bill Cates calls “marketing message overload.” Our brains are being bombarded and pulled in too many directions – and yet, we still carve meaningful conversations, information, and relationships. Breaking through all the noise is a challenge. The founder of Referral Coach International and the creator of the Bill Cates Relationship Marketing System™, Cates provides a comprehensive and systematic approach to building a culture of sustained growth through communicating more relevant and compelling value, as well as generating referrals and personal introductions.

Learn more about Bill Cates and his latest book, Radical Relevance, here.